AC4U Blog

The Art and Science of the Tease

Hooking your audience into being interested in your content has to occur right off the top as well as throughout your delivery. There are a ton of shiny things around and we get distracted easily.

Teasing provocatively about the content to come still works well – it keeps you from blowing the attention you have and losing me before the main event.

But a tease without a bit of a payoff is cruel, and I don’t pay attention to cruel people.

I don’t care unless your tease makes me want to care. Give me something, hint, tempt, provoke but leave the best part out.

If the tease is tantalizing enough, I can still get a sense of fulfilment from the content without having to sit through a couple of songs or a commercial. A good tease can be all you need.

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