We tell our Content Creators to be authentic. But to be authentic is to be vulnerable, to open yourself up. A risky and often uncomfortable venture. You can’t be authentic in every message you convey. You can’t do the weather authentically. But in the right situation – more often then you may think – you can open yourself up, tell your story and be vulnerable in your craft. Be authentic and build a direct connection with your audience. What’s your story, are you comfortable in the vulnerability that will become apparent? If you’re honest the authenticity will shine through. If