Our story

The AirCheck4U team of Content Directors is ready to help, we always have an opinion. 

As lifelong students of the art and science of media, our style is collaborative, consistent, challenging, creative and strategic.

We believe the Content Creators’ personal brands are very important to the larger media branding. We spend time with the content creator establishing their brand attributes, exactly what they mean and how they can be showcased in the content.

We create an environment of innovation by being a creative muse and challenging content creators to think differently about engagement. 


Jim McCourtie is the lead coach at Aircheck4u.com.   Jim is an accomplished strategic leader and coach who guides strong, growing teams that deliver results. With over 20 years of experience in radio and content creation as a Brand Manager, Creative Director, Music Director and Producer.

Jim is regarded as a strategic, creative and personable manager with highly skilled coaching and branding abilities. 

jimmccourtie.com for more.


Our success stories

Scott Tucker, Energy 953

I consider myself very fortunate to have had the chance to work with Jim early in my career as a morning show host, as I have been able to use these tools to this day.

Darrin Laidman, Klite

I appreciated his passion for radio, his compassion for his fellow co-workers and his ability to brainstorm and make you think outside the box. I still apply many things I’ve learned from Jim.

Kris Bawden, Radio Host, Big Kris Podcast

He genuinely wants to help on-air talent reach their potential and never makes you feel like he’s ‘telling you what to do’ only challenging and enabling you to refine your content ideas to be the best.

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